It seems like social media is this ever changing and evolving animal. Seventeen years ago when I began working with Jeff at Arie Nol Auto Center, marketing was simple. ‘Which sized Yellow Pages ad would you like?’ was the big decision for the year. Now, there is a plethora of platforms and new ways to reach our customers. Customers are reached several ways based on certain criteria. Age does play a factor but I’ve had 75-year old customers who’ve said they follow us on Instagram, Pinterest and Facebook. We dipped our toes into the water of Twitter a while ago to kind of see what it was all about. Being restricted to 140 or less characters is an adjustment but it’s easier to find something relevant without wasting a lot of time reading paragraphs of information. Leonardo da Vinci said “Simplicity is the ultimate sophistication.”. You don’t find long rambling posts on Twitter like you may on Facebook. One of the things I do like about Twitter is the fact that it’s very ‘in the moment’. T ... read more